The Critical Role of Emotional Branding with Jean-Pierre Lacroix - Discover the Think Blink Manifesto.

In this episode of Brands on Brands, Jean-Pierre Lacroix, president of SLD Global Branding and Design Agency, discusses the importance of emotional branding and the impact of split-second connections.

Jean Pierre delves into the concept of defining emotional equity, the significance of empathy in branding, and strategies to build deep emotional connections with audiences. He also introduces his latest book, 'The Think Blink Manifesto,' which provides a roadmap for brands to foster lasting emotional connections.

01:04 Understanding Emotional Branding 

03:37 Strategies for Building Emotional Connections

05:23 Creating Empathy and Eliminating Friction

15:54 The Importance of Visual Memories

22:47 Building Your Brand Through Personal Stories 

32:52 Future-Proofing Your Brand 

35:25 The Trust Ladder: Steps to Building Credibility

40:15 Conclusion and Final Thoughts

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